What Agency SEO Professionals Need to Know
Bing has announced that it will be retiring the disavow links feature from the Bing Webmaster Tool in October 2023. This feature allowed website owners to submit a list of links to their site that they wanted Bing to ignore. Bing says that it is removing this feature because its AI can now automatically identify and devalue spammy links.
This change is likely to have a significant impact on agency SEO professionals, as the disavow links feature was a valuable tool for dealing with bad backlinks. However, it is also important to note that Bing has been devaluing spammy links for many years now, and its AI has become increasingly sophisticated in recent years.
What does this mean for agency SEO professionals?
Agency SEO professionals will need to adjust their strategies to account for the retirement of the disavow links feature. This means being more proactive in identifying and removing bad backlinks. One way to do this is to use a backlink audit tool to scan your clients’ sites for spammy links. Once you have identified these links, you can reach out to the website owners and ask them to remove them.
If you are unable to get the links removed, you can try to disavow them using Google’s disavow links tool. However, it is important to note that Google has also said that it is devaluing the disavow links tool, and that it is not necessary to use it unless you have a serious problem with spammy links.
Overall, the retirement of the disavow links feature is a positive sign for the Bing Webmaster Tools. It means that Bing is confident in its ability to identify and devalue spammy links, and that it is committed to providing a high-quality search experience for its users.
Here are some additional tips for agency SEO professionals in the wake of the retirement of the disavow links feature:
- Focus on building high-quality backlinks from relevant websites for your clients.
- Monitor your clients’ backlink profiles regularly and identify any new spammy links.
- Reach out to the website owners and ask them to remove spammy links.
- If you are unable to get the links removed, you can try to disavow them using Google’s disavow links tool.
- Keep an eye on Bing’s Webmaster Guidelines for updates on how to avoid link schemes.
By following these tips, agency SEO professionals can help to ensure that their client’s websites are not negatively impacted by the retirement of the disavow links feature.